Trade Show Convention Displays Comments http://conventiondisplays.blogsome.com Trade Show Convention Displays Products and Accessories Sun, 29 Nov 2009 14:54:15 +0000 http://wordpress.org/?v=1.5.1-alpha by: Strongest Brands http://conventiondisplays.blogsome.com/2008/12/15/brand-branded-and-more-branding/#comment-3 Thu, 15 Jan 2009 18:19:19 +0000 http://conventiondisplays.blogsome.com/2008/12/15/brand-branded-and-more-branding/#comment-3 Trade Show are great marketing venues where else can you market you products directly towards your target market. <a href="http://www.strongest-brands.com">Business Branding Blog</a> Trade Show are great marketing venues where else can
you market you products directly towards your target
market.

Business Branding Blog

]]> by: Rob Frankel http://conventiondisplays.blogsome.com/2008/12/15/brand-branded-and-more-branding/#comment-2 Sun, 21 Dec 2008 16:21:00 +0000 http://conventiondisplays.blogsome.com/2008/12/15/brand-branded-and-more-branding/#comment-2 Trade shows can be good for sales, if you plan them long before the event. As for branding, they're among the first items I tell my budget-cutting clients to eliminate, precisely because shows are about getting prospects in one place. At one time, before the media implosion, the trade show cut the costs of traveling salesmen. The paradigm has shifted now. No need for as many. Relationships and communication are more efficient. As for the branding, well, that's something that's done long before ANY marketing, sales, advertising or PR is initiated. Rob Frankel Branding Expert http://www.RobFrankel.com Twitter: @brandingexpert Yes, there's an RSS feed blog, if you can handle it: http://www.robfrankelblog.com Trade shows can be good for sales, if you plan them long before the event. As for branding, they’re among the first items I tell my budget-cutting clients to eliminate, precisely because shows are about getting prospects in one place. At one time, before the media implosion, the trade show cut the costs of traveling salesmen. The paradigm has shifted now. No need for as many. Relationships and communication are more efficient. As for the branding, well, that’s something that’s done long before ANY marketing, sales, advertising or PR is initiated.
Rob Frankel

Branding Expert http://www.RobFrankel.com
Twitter: @brandingexpert
Yes, there’s an RSS feed blog, if you can handle it: http://www.robfrankelblog.com

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